Catfishing Risks Against North American Leadership

Catfishing Solutions With
Private Investigation

Catfishing illustrated by an executive who had been catfished online.

Catfishing & Its Risks To Executive Leadership

Catfishing is a unique risk lingering in the digital world, exposing everyone, including executives and political leaders to the risk of extortion and more. Threat assessments from AFIMAC are often best suited for public-facing individuals who are confident that their online presence is clean and free from potential security risks. Senior leaders, ownership groups, and media personalities who swear that they never go near social media or email might be surprised at what a formal online threat assessment may reveal, including someone posing as themselves online.

Just because an executive or high-asset individual keeps far away from the internet, it doesn’t mean that their likeness isn’t being used by someone else for their benefit.

Catfishing, which is, the use of someone else’s photos or likeness on social media, can be especially problematic for those in the public spotlight. People of prominence or wealth face challenges that are unique to them, and catfishing is a growing concern that is often best addressed preemptively. 

Catfishing & Intelligence Gathering

Executives and media personalities have their reputations on the line in today’s age. Allowing nefarious individuals to use their likeness online provides security risks that can spill over into the workplace and the home. In a world where misinformation and misdirection can create incredible damage to an individual’s public reputation, uncovering the details of who is posing as someone else can help manage risk and prevent these issues from ever causing harm. 

Threat assessments from AFIMAC can spot fake social media profiles that are using your likeness by bad actors. Prevent #catfishing before it happens and tap into social media, even if you never use it yourself.

When executives or people of prominence partner with a private investigation company like AFIMAC, they might be shocked at the results of a formal investigation. Fake social media profiles posing as you or your family members can be a distressing event, especially when an executive has never even touched social media at all. Conducting an executive threat assessment on yourself can work to identify fake social media profiles in your likeness. Further, the results of a threat assessment can also identify how an individual sourced photos that are being used for nefarious purposes, helping you prevent these issues in the future.

What Is Catfishing?

Catfishing is the simple act of posing as someone else online. By borrowing someone’s likeness and creating their own “imposter” social media account, anyone can take a well-known individual’s photos and begin messaging strangers under the veil of someone else’s likeness. The individual who is conducting this gray area of identity theft and fraud may attempt to extort others for money or use someone else’s reputation for personal gain. In some cases, the catfish may attempt to procure romantic relationships with others using the photos of a celebrity or media personality.

Catfishing occurs against a well-known executive while he sits upset at his desk in a modern office.

Truthfully,  private social media accounts that are posing as someone else can message anyone, while fake Twitter accounts can be incredibly convincing, speaking on your behalf. Failing to respond to fake social media accounts or those who “catfish” others, poses unique security risks that must be carefully documented. Holding bad actors responsible for their actions begins with keeping tabs on what is occurring on social media, even if an individual never even touches the internet. 

Who is At Risk of Catfishing?


Those who fall victim to catfishing are at risk of extortion, while the bad actors who use other people’s photos face limited consequences. Those who are convinced that they are speaking with someone of prominence may pose security risks, sometimes attempting to visit the home of those whom they believe they are speaking.

However, those who have their identity or photos used for nefarious purposes can work to manage the risks of this occurring. Many media personalities, celebrities, athletes, politicians, and high-ranking executives are at risk of having their photos used by others and will need to leverage the services of a qualified investigation company to prevent any security risks from arising.

How Can Catfishing Be Prevented?

Effectively addressing the challenges of catfishing begins with the collection of information. By regularly monitoring social media, private investigators can spot fake profiles created in their likeness as soon as they occur. In other cases, a threat assessment can identify who is behind these fake profiles and advise on the best course of action. Look to preemptively address these risks and use threat assessments as a means of ensuring the safety of high-asset individuals and people of public prominence. 

Solutions and Private Investigation Services by AFIMAC Global

Begin the process of addressing the risk of catfishing alongside AFIMAC Global. Tap into the incredible depth of social media and see for yourself what exists online, along with fake social media profiles that are posing as yourself, or your executive team. Threat assessments are suitable for anyone concerned about the misuse of their personal information or for anyone who has public prominence.

Politicians, celebrities, executives, media personalities, and even religious leaders are likely to be surprised that someone is using their likeness for their gain. Connect with us directly to learn more about the many services available to the clients of AFIMAC. Fill out the form below to contact us more and learn how the private investigation and intelligence services of AFIMAC can work in your best interest.

Contact us today.

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